About

A woman with red hair, blue eyes, and a nose piercing holding a laptop and smiling, standing against a white background.

Meet the Founder

Hi, I’m Catherine, founder and creative director of Soul Rooted Marketing.

With a Bachelor of Science in Business Administration with a concentration in Marketing, I’ve worked alongside wellness, beauty, and service-based brands to create marketing that feels intentional, intuitive, and deeply human. My work blends strategy with elevated content to help brands communicate who they are in a way that resonates, not just performs.

I started Soul Rooted from a desire to bring more depth into digital marketing. In an industry driven by noise and constant selling, I believe the strongest brands are built through alignment, psychology, and genuine connection. Soul Rooted exists to help brands show up as themselves and attract the right people by feeling right, not forcing it.

Your brand should feel as good as it looks.

‘Why “Soul Rooted Marketing”?

Venn diagram with overlapping circles labeled mind, body, soul, and you at the center.

“It’s a little bit spiritual, a little bit strategic, and a whole lot of me.

Before diving into the world of digital strategy, I was grounded (literally) in the wellness space. I’ve always believed the mind, body, and soul are divinely connected - and somewhere along the way, I realized: branding and marketing work the same way. When creativity, strategy, and intention align, it just clicks.

The name Soul Rooted came from that philosophy, and from the belief that your brand should feel as good as it looks. Like something people don’t just scroll past, but connect with.

It’s not just a name. It’s our whole approach.”

✨ Think of us as the agency your intuition would hire.

Our Process

  • A cluttered office desk with a business card labeled 'Soul Rooted Marketing,' a black vintage rotary phone, a clipboard with the same company name, a yellow tape dispenser, colored push pins, a black mesh pen holder filled with yellow tissue paper, business flyers, and a black pen.

    01

    Strategy Call

    Once you book a service or package with us, we kick things off with a call to align on your goals, vision, and vibe. We’ll talk through what’s working, what’s not, and what success looks like to you.

  • A woman with shoulder-length brown hair, glasses, and wearing a beige blazer, is seated with her legs crossed, working on a laptop and talking on the phone against a white backdrop.

    02

    Creative Direction & Planning

    Next, we get to work behind the scenes: building your content calendar, mapping out visual direction, writing copy, and organizing all the moving pieces. You’ll get a clear plan before anything goes live.

  • Office desk area with scattered papers, sticky notes, a vintage black rotary phone, a glass of water, and a fan. A maroon chair sits in front of a small filing cabinet with papers and sticky notes. The floor is tiled and the background wall is plain white.

    03

    Content Creation & Launch

    Time to bring the vision to life. Whether it’s a shoot day, your first post, or a fresh email campaign, everything we create is done with intention, soul, and strategy.